Art Fund: Make the Art Pass appeal to students
Problem: University students are not aware of the Student Art Pass from the Art Fund and do not realise its benefits. Insight : With exposure to art our brain produces dopamine. Solution: make students aware that with the Student Art Pass it is their cheap fix to getting high.
Make the Art Pass appeal to students
These Facebook videos will be tailored to target different Universities across the nation. Here are examples for Falmouth University and London Universities.
The copy “pick up” is a well known term used by young people to refer to where drugs can be purchased from.
To cut through the freshers fayre clutter the Art Fund will erect a tent at university fresher’s fayres. This is a place where fresher’s can experience a real ‘hit’ of dopamine.
Inside the tent it will be blacked out apart from art work on the walls with a dim light shining on the art accompanied with explanatory text about the effects of art and dopamine.
In the corner of the tent will be a guy with a black hood up asking people do they want some dope and a cheap fix, this where the Art Fund card will be for sale, in a clear plastic typical style drug bag.