Dulux: Combat dementia with colour

Problem: There are 850,000 people with dementia in the UK. Alzheimer’s disease is the most common type of dementia, affecting 62 per cent of those diagnosed. Insight: There are ways to improve a dementia sufferer’s life; recent studied have shown that colour can help people with Alzheimers, with both short and long term memory. Solution: Launch a campaign working with Alzheimer's Research UK to get retirement homes and households across the UK to paint their homes using a range of memory aiding paints

Dulux:

Dulux:

                      Combat dementia with colour

Launch video:

Voice over: James Alston

Footage:     YT Found footage

Newspaper adverts 

Dulux Micro site

Twitter posts from care homes