Google: Choose to develop not murder
Problem: Gang members in South Africa are angry because they haven’t inherited a skill or future prospects. Insight: South Africa desperately needs web developers, in some cases it only takes three months to become a developer, the same timeframe as planning a farm murder. Solution: Google wants to persuade gang members of SA townships that becoming a developer is more attractive than committing a farm murder.
Choose to develop not murder
Placed on the road from townships heading towards farms, the route gang members
would take to the attacks. The billboards offer free life changing developer courses.
The pack includes the Raspberry Pi computer, the boxes would be left in the centre of the townships unattended with the intent they would be taken.