Green Party: Pressure UK government to tackle air pollution

Problem: There are illegal levels of air pollution in London, resulting in the great smog of 2017. Insight: London commuters are the worst effected, nearly 10,000 people died in 2017 as a result of air pollution. Solution: Create a responsive campaign during days of extreme pollution from the Green Party to pressure the UK Government to do more and make clean air a human right.

London Evening Standard mask hand out

The newspaper would include a pollution mask that when worn during the smog would react to the pollution in the air and reveal the campaign message.

Green Party:

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Pressure UK government to tackle air pollution

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Target commuters during the evening rush hour on high pollution days.

Google Map collaboration. Activated on days of high air pollution in London.

Call to Action: Selfie Signature

 

 

Showing the government that it's real people that are effected by air pollution, the CTA would ask commuters to send a selfie signature with their email address to the UK Government Twitter feed. If they don't have a physical mask to use a digital filter can be used via the Green Party website.

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