NN Insurance: Get young people to buy travel insurance
Problem: Younger people often don't buy travel insurance as they don't see the need OR forget to buy it before they travel. Insight: Most of the stupid things people do on holiday is through peer pressure. Solution: Target 'lads holidays' with a comical Snatch style campaign. Using Canadian geese because they're not only season travellers, but when they are young, they travel in groups just like the lads.