NN Insurance: Get young people to buy travel insurance

Problem: Younger people often don't buy travel insurance as they don't see the need OR forget to buy it before they travel. Insight: Most of the stupid things people do on holiday is through peer pressure. Solution: Target 'lads holidays' with a comical Snatch style campaign. Using Canadian geese because they're not only season travellers, but when they are young, they travel in groups just like the lads.

Get young people to buy travel insurance

NN Insurance: 

Beer matt ads placed in Airport pubs